WebSep 19, 2024 · The Reptile Theory strategy hinges on jurors’ so-called “reptilian” region of the mind, which is biologically sensitive to danger. The concept can be attributed to ex-theatrical director, David Ball and plaintiff attorney Don Keenan, as described in their book Reptile: The 2009 Manual of the Plaintiff’s Revolution. WebJan 21, 2016 · The Reptile strategy is now a “ubiquitous threat to defendants across the nation,”2 and plaintiffs’ firms are self-proclaimed “strong believers” in it.3 Currently, the Reptile Theory’s ...
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WebJun 14, 2024 · The Reptile Theory—by name—is well over ten years old and was popularized by Atlanta-based plaintiff’s lawyer Don Keenan, and jury consultant David Ball, Ph.D. in their well-known book Reptile: the … WebFeb 15, 2016 · Defending Against The Reptile. In 2009, Don Keenan and David Ball authored a book entitled Reptile: The 2009 Manual of the Plaintiffs Revolution, which arguably glamorized jury nullification and created a "new" trial strategy for plaintiffs' lawyers across the country known as the "Reptile Theory." It is based on a plaintiff's attorney ... brandt plumbing nj
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WebDefendants referred to Reptile Theory in making their motion. Id. The court acknowledged that the Reptile Theory encourages plaintiffs to appeal to the passion and prejudice of … WebThe “Reptile Theory,” originally developed by Don Kennan, Esq. and jury consultant Dr. David Ball, is a method that is being utilized by the plaintiff’s bar across the United States. The strategy has appeared in medical malpractice, product liability, commercial trucking, and general tort actions. As this theory is frequently encountered ... WebLimiting Reptile Arguments, By Appeal And Otherwise There is nothing new under the sun. Ecclesiastes 1:9. The “reptile” theory is the latest advocacy rage for the plaintiff’s bar. The appellation stems from a book (and related seminars) by David Ball (a trial consultant) and Don Keenan (a plaintiff’s lawyer) entitled Reptile: The 2009 ... brandtova 24